This session will showcase the parent journey through M-DCPS SchoolMint online platforms to illustrate how families navigate the tool, what captures their attention, how they compare schools, and ultimately how they apply for enrollment. Principals will receive a brief overview of how parents use the new SchoolMint SchoolFinder tool to explore and compare schools. We'll highlight what information families look for and show principals how to update their school's profile to ensure accurate, engaging, and up-to-date representation. Attendees will leave with clear steps to manage their school,s presence and make the most of this valuable tool.