Discover the transformative impact of aligning systems, strategies, and people to drive student enrollment and empower school teams. This dynamic session presented by the Office of Communications and the Enrollment Officer explores how targeted marketing and a strong school culture directly influence enrollment outcomes. Featuring real-world examples and data-driven insights, the session will deepen your understanding of authentic marketing, agile communication, and value-driven branding. Participants will also be introduced to Your Best Choice (YBC) 3.0, a strategic tool designed to position M-DCPS as the premier educational choice for students and families. Attendees will leave with actionable strategies to increase school visibility, engage staff, and strengthen community outreach. Join us to explore the synergy between effective marketing and successful enrollment strategies.