The population is changing, and the educational landscape is evolving. M-DCPS remains the best choice for all students. To ensure both the internal and external stakeholders maintain this sentiment, it is vital that school administrators and staff work collectively and collaboratively to build an effective and sustainable marketing plan that will yield strong student enrollment. In this interactive session, participants will be provided tools to: (1) examine the root cause(s) for the school's enrollment trends and (2) select the most appropriate strategies that align with the root cause. For participants seeking to maximize enrollment, the Office of Strategic Planning & Initiatives and the Office of Communications will present the "Why" and "How" with various innovative marketing strategies to assist with the development of a school-specific marketing toolbox to maximize student recruitment and retention efforts. #YourBestChoice MDCPS