The professional development session will focus on utilizing social media and artificial intelligence (AI) tools to market schools effectively. Participants will understand the benefits of using social media platforms and AI to promote their schools and engage with prospective families and students. The session will cover various topics, including developing a social media strategy, creating engaging content, leveraging AI tools to personalize communication with families, and tracking and analyzing social media metrics to measure success. Participants will also be able to explore and practice using different social media and AI tools in hands-on activities and discussions. By the end of the professional development session, participants will be equipped with the knowledge and skills necessary to effectively leverage social media and AI to improve their schools' marketing efforts and attract new families and students.