Comprehending the 'location' is crucial for decision-making, communication, and innovation. In this interactive (BYOD) workshop, participants will acquire skills in using the Location Analytics tool (fundamentals) to aid in visualizing geographical data for student program placement/success, emergency response, family communications, health or food service provision, and assessing diversity, equity, and inclusion. A roundtable discussion will occur to allow collaboration and brainstorming among participants regarding use cases and innovative ways to serve the students based on the 'where'.